TRADE SECRETS THAT BOOKING SITES DON’T WANT YOU TO KNOW
I’m going to let you in on a little secret that big Booking Sites try very hard to disguise from you!
Did you know that calling an accommodation establishment directly will
almost certainly guarantee a significantly cheaper rate?
Booking sites such as Booking.com and Expedia (and the Search engines
that operate on their behalf to allow you to search and compare the best rates
such as Wotif.com or HotelsCombined) are all provided rates by the individual
accommodation establishment?
This means that quite simply, a Hotel, Resort or Motel NEED to provide
these entities with rates so they are actually able to sell rooms on our
behalf.
I’m sure this all makes sense so I’ll move on to the next and most
important point. These entities charge a commission (and rightly so) for us to
provide our rates on their site and gain exposure to a large amount of
potential guests.
…now, stick with me here as I do have a point!
Selling rooms through our own website, we don’t need to allow for a
commission being taken from that price – however, we do with these Booking
Sites. The majority of establishments
will adjust rates to account for this commission and therefore increase the
nightly rate (or tariff) just to those Booking Sites to sell. This would account for the rate being
slightly higher than booking directly via the accommodation establishments
website – go ahead, test it out!
You may not also know that the big Booking Sites are overseas owned –
another reason to look directly at your chosen place once you’ve used the big
sites to research.
These sites base their promotion around the fact that they can find you ‘last
minute’ and ‘best available’ deals and you will very quickly see a lower price
for exactly the same thing. They have lovely big marketing budgets to boot so
can convince much of the population that they have the best rates – simply not
the case.
Bottom line is – always BOOK
DIRECT TO SAVE!
I’m sure you have all seen that statement somewhere on your travels and
it couldn’t be more true! In this day
and age, after a particularly rough COVID period – small business needs all the
help they can get so what are you waiting for?!
Pick up the phone or jump on the direct website today and support Aussie
business.
Just one more handy tip from us at Amalfi Resort Busselton – happy
travels!
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